Generating regular and engaging content ideas for your business blog can be difficult, especially if you don’t have the time or resources to dedicate to it. Before you give up on your blog and put it on the backburner, have … Continued
Since leaving full-time employment to go it alone, securing work hasn’t been an issue (touch wood!). However, being my own boss has brought many challenges. Don’t get me wrong, I love being self-employed but I’ve learnt many valuable lessons along the … Continued
Understanding your audience is KEY to creating compelling and result-driven blogs. By targeting a specific set of readers, you allow yourself to tailor your content to a) attract their attention b) keep them engaged c) encourage action. Whether you’re planning … Continued
Your website is your chance to showcase what you do and persuade visitors why you should be their number one choice. To do this, you need copy that ticks all the right boxes. If you’re failing to convert visitors into … Continued