Content creation: what should I write about?

posted in: Blogs | 0

Generating regular and engaging content ideas for your business blog can be difficult, especially if you don’t have the time or resources to dedicate to it. Before you give up on your blog and put it on the backburner, have … Continued

Life as a freelancer: 7 lessons learnt

posted in: Opinion | 0

Since leaving full-time employment to go it alone, securing work hasn’t been an issue (touch wood!). However, being my own boss has brought many challenges. Don’t get me wrong, I love being self-employed but I’ve learnt many valuable lessons along the … Continued

Blogging for your audience: the five Ws

posted in: Blogs | 0

Understanding your audience is KEY to creating compelling and result-driven blogs. By targeting a specific set of readers, you allow yourself to tailor your content to a) attract their attention b) keep them engaged c) encourage action.  Whether you’re planning … Continued