Content creation: what should I write about?

posted in: Blogs | 0

Generating regular and engaging content ideas for your business blog can be difficult, especially if you don’t have the time or resources to dedicate to it. Before you give up on your blog and put it on the backburner, have a read of these simple yet effective ways of creating interesting and original ideas.

Types of blog posts 

There are so many types of blog posts that it’s impossible for me to list them all. However, be aware that a blog is so much more than just a ‘piece of information’. It 100{b8f977dfe762ed58484124b87981313b1585a24107c4aea4d31906d44526a767} needs to be engaging but think outside the box if you’re struggling to come up with ideas. Think about industry news which will affect your audience, overviews of events you’ve attended, business achievements, insider knowledge, guest blogs from associates, and case studies. Don’t be afraid to share your story and use every opportunity as a foundation to create exciting blog posts.

Create a content calendar

A content calendar – including dates when your posts should be written, proofed and published – will help to keep your blog on track. Add to your content calendar by thinking about what events are coming up – either industry specific or more general – to form the basis of your calendar. You can then add ideas as you go along – just make sure you write them down straightaway before you forget!  You don’t always need to think so literally when it comes to blog content; be innovative with your ideas.  

Think about your audience

As previously explained, knowing who your audience is and understanding their habits is key to creating effective blog posts. Put yourself in their shoes. If you were them, what would you like to read about? You have the ultimate inside information on your business – there’s no-one better placed to unearth content ideas worth sharing. Don’t be afraid to reach out to your audience too. Ask them what they want to read about and get feedback on your current content. It’s all about enticing your audience. 

Don’t go it alone

Even if you don’t have a dedicated blog writer or marketing support, that doesn’t mean you can’t get other people involved. For example, you could sit down with your team and have a brain-storming session. This exercise is a great way to not only focus on your content marketing strategy but to spend some time working together as a team. If you work alone, ask for suggestions at networking events or via social media. 

Keep it simple

Don’t be fooled into thinking that generating good content ideas is a complicated process. You don’t have to publish reams of information, which will take hours to write. Keep it simple and don’t overthink it – sometimes the simplest ideas make the best blog posts. Look at the analytics of your current posts and which proved to be more popular than others and do more of those. If it’s broke don’t fix it but remember, sometimes it can be a case of trial and error. 

Would you benefit from further blog support? If you still don’t have the time, resources or inclination to put the above into practice, please get in touch to discover how ES Editorial can help you.

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