Your website is often your first chance to make a good impression. Therefore, well-written content is a must if you want to keep your visitors engaged and take action.
Outsourcing your website content
Do you plan on writing the content yourself because you believe it’s the most cost-effective option?
Producing result-driven copy is easier said than done. At ES Editorial, we recommend playing to your strengths. If writing isn’t your thing, enlist the help of a skilled-writer. Think about what your time is worth and the value they can bring to your business.
Remove the fluff
Key to outsourcing, is removing the ‘fluff’. This is the information you think is important but isn’t. As an outsider looking in, a writer can identify what’s relevant and what’s not.
Remember, your audience don’t necessarily want to read the content you find interesting. Sales patter and unecessary industry jargon must be avoided. Instead, you must convince visitors to your website that you are the right business for them by using a language they can relate to.
What we do
ES Editorial works directly with businesses and digital agencies, to produce unique, engaging and relevant website copy.
We begin by taking the time to understand who your audience is and what you want your visitors to do once they’ve found your website. This information is used to create content tailored to your specific business objectives. This includes persuading visitors to take action at key points with clear call to actions.
Search engine optimisation (SEO) practices are also applied to assist with your search page rankings and where required, we write and maintain blogs. Regular blog posts ensure your website remains up-to-date, provide added-value and showcase your business as an expert in your field.